Zen japanese restaurant8/12/2023 This helps build consumer confidence in using the restaurant services of the Group. All restaurant brands in the chain have been certified with the symbol of hygiene safety standard “SHA” (Amazing Thailand Safety & Health Administration) from the Ministry of Tourism and Sports by the Tourism Authority of Thailand (TAT), Ministry of public health by the Department of Disease Control and Department of Health, Department of Health Service Support, government and private agencies in the tourism industry.12 Zen Corporation Group Public Company Limited Part 1.1 It is also considered a strategy to create Omni Channel of Zen Group through Big Data, making it easier to reach customers both online and offline channels. This is in order to make it more convenient for members to eat and collect points for sharing discounts between affiliated brands. In May, the Group launched a new CRM system in form of “Zen Group Sookciety” application, which combines the member benefits of all 4 Japanese brands of Zen Group into a single application.There is also a plan to expand products under the Company’s brands. It operates out of contract manufacturing (OEM) for the operators in Thailand and overseas, which is a market with huge growth potential. It covers the production of seasonings, including products that are currently on the market, such as fermented fish sauce, dipping sauces, spicy salad dressings, fermented fish chilli paste, etc., and products that will be developed in the future such as fermented fish sauce (mixed with cannabis), etc. ![]() The joint venture company will be the main production base to fully support the Company’s food and retail business expansion plans both in Thailand and abroad. ![]() To expand its retail business, the Group has invested in ZEN and Kosum Interfoods Co., Ltd (ZKC) by holding 51% of shares through Zen & Spicy Co., Ltd.This joint venture is considered an important business expansion for ZCG.
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